H&M are thrilled to announce a collaboration with the KidsRights Foundation, which features the launch of a new interactive edutainment platform called State of Youth Kids. For ages 6 to 12, the online tool provides a space for children to learn about their rights and the UN Sustainable Development Goals, plus develop and grow into the role of changemaker. It’s an extension to the current State of Youth platform, which had focused on 13–24-year-olds.

Through fun games and engaging content, State of Youth Kids enables kids to learn more about children’s rights, equality, sustainability and more. There are also plenty of opportunities for children to practise skills and grow with offline challenges that invite them to create change in real life.

The collaboration with KidsRights represents the next phase of H&M’s global initiative Role Models, which launched in early 2021 to enable and elevate kids working on making the world a better place. Role Models recognises kids and their creative minds as a true force of change, empowering them to tell their stories, inspire others, and provide them with access to resources for bigger and more long-lasting impact. Kids are the future, and H&M believes they should be able to impact how that future looks. With Role Models, H&M champions all young changemakers around the world and supports them in their endeavours to grow a community of change.

“We’re excited to be collaborating with the KidsRights Foundation on the State of Youth Kids online platform. It’s a wonderful continuation to the journey of H&M’s Role Models initiative – we get to focus on how to truly enable all changemakers out there. Instead of just talking about the future, we want to meaningfully support kids’ efforts with a fun learning experience that also builds confidence. Because you’re never too little to dream big and change the world,” says Karin Brinck, Head of Sustainability, H&M Kids

The ​KidsRights Foundation was founded in 2003 by Marc Dullaert. It’s a recognized and acknowledged international children’s rights organisation based in Amsterdam that empowers changemakers and demands global attention for children’s rights as set out by the United Nations Convention on the Rights of the Child. KidsRights act, research and speak out – together with children – to move the world. Since 2005, KidsRights awards the prestigious annual International Children’s Peace Prize. Past winners include Malala Yousafzai and Greta Thunberg.

“Both KidsRights and H&M believe that children have the right to participate and can move the world in a positive way, improving children’s rights, at home, at school, in their community. In our collaboration we are reaching out to as many kids as possible around the globe, to empower them as future Changemakers”, says Marc Dullaert, founder and chairman of KidsRights Foundation.